Press
SET Media, in collaboration with Nielsen, Introduces Predictive Ratings System
SET Media, in collaboration with Nielsen, Introduces Predictive Ratings System SET’s collaboration with Nielsen enables predictive ratings point forecasting and campaign reporting for media buyers. New York and San Francisco 04/16/2013—SET Media, a video advertising technology startup headquartered in San … Continue reading
TechCrunch Coverage: SET Media Adds New Tools To Optimize Video Ad Campaigns
SET Media Adds New Tools To Optimize Video Ad Campaigns We’re stoked to have Ryan Lawler from TechCrunch cover our rollout of the new Guide. We’ve worked really hard on creating a more effective analytics and planning platform, and are … Continue reading
SET Media Rolls Out New Features To Digital Video Advertising Platform
SET Media Rolls Out New Features To Its Digital Video Advertising Platform San Francisco, CA—[March 13, 2013] SET Media, a leading video advertising technology company, today announced a new product release of their advertising planning & analytics platform, The Guide. … Continue reading
Buying and Selling Smart Video- ReelMarketer
Our VP of Product, Matt Tillman, sat down with Chris Ruffell of ReelMarketer to chat a little bit about the SET and how we’re helping advertisers to buy video smarter. Here is an excerpt, check out the full interview here! RM: … Continue reading
Performance Insider with SET- ALL THE VIDEOS!
Our VP of Product sat (stood) with Murray Newlands of Performance Insider and answered some questions about media planning, RTB, brand safety, page level data, how we can watch millions of online videos, and how we shouldn’t rely on 12 … Continue reading
Ad Buyer’s Guide to Sellers Myths
Our Director of Network Operations, Canice Murphy weighs in on common myths told by sellers to media planners, and ways for planners to navigate through the chaos of ad tech. “Media buying is far too complicated, something you’ll often hear. … Continue reading
Brand Safety in Online Advertising at Streaming Media West
Check out this livestream footage of Streaming Media west where our VP Product, Matt Tillman, joins Brand Safety forces with Mark Trefgarne of LiveRail, Mike Wann of Demand Media, and Phillip Grote of ComScore to discuss trends and issues in … Continue reading
Nielsen Online Campaign Ratings Expands Footprint with SET
We are happy to be a part of Nielsen’s announcement that they are integrating with several companies to deliver Online Campaign Rating (OCR) metrics directly to clients. New York, NY – September 19, 2012- “Nielsen, a global provider of information and … Continue reading
Mediapost Article: SET Rebrands To Refine Ad Targeting For Clients
Laurie Sullivan of Mediapost interviewed our CEO, Michael Mathieu. “Bringing traditional media dollars online means giving buyers the ability to merchandise content. Brands spend $3.5 million to run an ad during the Super Bowl or the Olympics. Buying online requires … Continue reading
TechCrunch Console Demo with Matt Tillman and Ryan Lawler
Our VP Product, Matt Tillman, stops by TechCrunch to chat with Ryan Lawler and gives him an exclusive look at our advertiser console, and talks about our product features and rebrand. Check out the video! Link to full article here. … Continue reading
