Oreo teams up with Adam Young of Owl City with a the Oreo Wonderfilled Athem and a sweetly animated video that asks the question, “What if I gave an Oreo to you?” We’re taken through various scenarios of giving an … Continue reading →

Audi and Star Trek team up to bring you this week’s ad of the week featuring Leonard Nimoy and Zachary Quinto, the two actors who play Spock in the Star Trek TV show and movies. The spot pits the two … Continue reading →

Animated logos, often referred to as bumpers, are the signature mark of brands in videos. They break up the content you’re watching and make sure you know who’s responsible for the content you’re about to watch. These short snippets of … Continue reading →

This week’s ad of the week is from Ikea Stockholm’s “Bed For Life” campaign. The story follows a boy from infanthood to grownuphood, chronicling all the beds he owns along the way. It has an upbeat, slightly chaotic, and extremely … Continue reading →

What you wear can say a lot about who you are and what you believe in. New Era, the sports cap retailer, and ad agency Pereira & O’Dell hone in on this fact and pay homage to Jackie Robinson in … Continue reading →

SET Media, in collaboration with Nielsen, Introduces Predictive Ratings System SET’s collaboration with Nielsen enables predictive ratings point forecasting and campaign reporting for media buyers. New York and San Francisco 04/16/2013—SET Media, a video advertising technology startup headquartered in San … Continue reading →

If you’ve ever been a part of a company with a sales team, you’ve probably heard the bells or gongs that are sometimes used to celebrate various accomplishments. The process is very simple. When you close a deal or secure … Continue reading →

Yesterday, we encountered a variety of April Fools pranks, fake products and (terrible) jokes. Some of the April Fools came from technologies we use at SET every day such as Google [Nose beta] and Atlassian [JiraJr]. One of the stunts that … Continue reading →

SET Media Adds New Tools To Optimize Video Ad Campaigns We’re stoked to have Ryan Lawler from TechCrunch cover our rollout of the new Guide. We’ve worked really hard on creating a more effective analytics and planning platform, and are … Continue reading →

SET Media Rolls Out New Features To Its Digital Video Advertising Platform San Francisco, CA—[March 13, 2013] SET Media, a leading video advertising technology company, today announced a new product release of their advertising planning & analytics platform, The Guide. … Continue reading →

The first favorite ad of the New Year comes from Virgin Atlantic by creative shop RKCR/Y&R London, “Flying in the Face of Ordinary”. Narrated in an epic voice worthy of the movie 300, we’re taken through the early lives of children … Continue reading →

Our VP of Product, Matt Tillman, sat down with Chris Ruffell of ReelMarketer to chat a little bit about the SET and how we’re helping advertisers to buy video smarter. Here is an excerpt, check out the full interview here! RM: … Continue reading →

A quick search for “premium video” on Google yields about 2.1MM results and only one of the top 10 results is actually a video content publisher. Sadly, this lone publisher reference seems to be a user on blip.tv named “Premium … Continue reading →

This week’s ad of the week is actually a group of ads from BBDO for GE. The first ad is a conceptual teaser for what is to come from GE. GE says it has machines that “make the world work better” … Continue reading →

Our VP of Product sat (stood) with Murray Newlands of Performance Insider and answered some questions about media planning, RTB, brand safety, page level data, how we can watch millions of online videos, and how we shouldn’t rely on 12 … Continue reading →

This week we feature, what else, a Thanksgiving themed ad from Apple. The 30 second iPhone 5 spot sticks to Apple’s tried and true simple demo format, this time taking advantage of seasonality and showcasing Thanksgiving turkey and pie. “Mmm … Continue reading →

Our Director of Network Operations, Canice Murphy weighs in on common myths told by sellers to media planners, and ways for planners to navigate through the chaos of ad tech. “Media buying is far too complicated, something you’ll often hear. … Continue reading →

This powerful video is from Every Mother Counts, an organization dedicated to raising awareness about health and pregnancy risks for mothers all over the globe. One of its more famous champions is former supermodel Christie Turlington, an active advocate of … Continue reading →

I had to watch this all the way through twice before I decided this was the ad of the week. I was half expecting something ludicrous or absurd to happen in typical advertising form, but it never did. No explosions, … Continue reading →

Steiff’s claim? Protecting childhood since 1902. This week’s ad is for German company Steiff’s Teddy bears! Who didn’t have a favorite stuffed animal as a kid? Mine wasn’t a bear, it was a little lamb who went through many “surgeries” … Continue reading →