Michael Mathieu, CEO

Michael is Chairman and CEO of SET Media, a digital video technology company that enables advertisers to buy online video like traditional TV. Michael directs the overall vision of SET. Previously, he served as CEO of YuMe, a video ad technology and media company, driving explosive triple digit growth during his three years with the company.

Michael also served as President of Interactive for Freedom Communications, headquartered in Irvine, Calif., a national privately-owned information and entertainment company of print publications and interactive businesses. where he was a critical member of Freedom’s senior executive team. Before joining Freedom, Michael held executive positions for United Online (NASDAQ:UNTD). Originally from Montreal, Canada, Michael currently resides in San Francisco.

Matt Tillman, VP Product Development

Matt is responsible for driving product management and marketing, as well as building and maintaining relationships with clients. Prior to joining SET, he held management positions at Calyon Financial and other successful startups such as Adchemy and Starbelly.com.

Paul Tarell, VP Finance & Operations

Paul is responsible for all things finance and operations related at SET. Prior to joining SET, Paul held senior finance roles with mobile tech company Velti and accounting firm Armanino McKenna LLP.

Scott Young, VP Sales

Scott is responsible for directing sales and driving ad revenue. Prior to joining SET, he held senior sales positions at YuMe, Veoh and sold full episode digital programming for CBS. Scott began his career on the agency side of the business working in both national broadcast and digital.

Adam Cole, VP Business Development

Adam leads SET’s business development efforts, establishing and maximizing relationships with key partners, data providers, publishers, portals and networks. Prior to joining SET, he held management positions with Socialbakers and several successful start-ups that were acquired, including Vizu (Nielsen), Hitwise (Experian) & MyNewPlace (RealPage).

Danielle Reiter Mass, Account Director

Danielle works as an Account Director, with previous video experience at both TubeMogul and YuMe, after several years of working on the content side at Crave Online and CBSSports. She started her career by planning and buying media for BMS and the U.S. Army. When she's not working, Danielle loves to take her dog, Señor Moncho Poncho the 3rd of Mass Estates, running and hiking to burn off all the brownies she loves to eat.

Cliff Warren, Creative Lead

As the creative visionary behind SET, Cliff's responsibilities usually involve "making stuff look pretty." In his free time this hipster plays in a Mongolian rock band, hangs out at triathlons, and “creates culture.”

Craig Glennie, Software Engineer

Craig is a Software Engineer at SET. As a newcomer to San Francisco he likes to spend his spare time exploring the city and its surrounds. He's a fan of photography, cycling, cricket, and beer.

Bia Parente, Account Executive

Bia was brought onboard as an Account Executive in the NYC office. She held sales positions at FOX News Digital, AdoTube and Alloy Digital covering Boston, exclusively, and New York.

Grant Jeffers, Senior DevOps Engineer

Grant is a fourth-generation native of the Bay Area. After earning his PhD at UCLA, Grant taught for several years before becoming a full-time engineer. Apart from work, Grant pursues his interest in music, practices Jyotish and is a frequent theatergoer.

Hardik Shah, Classification Engineer

As part of the classification team, Hardik digs deep into algorithms to ensure that our labeling systems continue to remain top-notch. He is a strong Man Utd supporter and comes from the USC Trojan Family with a Masters in Electrical Engineering.

Julian Alcala, Lead DevOps Engineer

Julian is a Lead DevOps Engineer at SET. He is a lover of Unix, is crazy about bikes and comics and has spent the majority of his life in Berkeley. Yes, he eats granola.

Lizz Adams, Marketing & Communications Manager

Lizz manages corporate marketing and PR initiatives for SET, which includes interfacing with press, determining marketing strategy, and planning events. In her free time Lizz watches documentaries about space and dinosaurs.

John Stewart, Executive Director, Sales

John brings over 25 years of sales and brand experience to SET. Prior to SET, John has worked with Mediasmith, KQAK radio, Asian Media Sales, Mayacama Marketing, and Chinacat Group. When he’s not impressing brands with our message he is either giving money away at the golf course or tearing it up on the USA Squash Team. He’s also YouTube famous.

Megan Bonde, Lead Account Manager

Megan manages the day-to-day operations of client campaigns, including campaign set up, optimization and reporting. When not managing accounts, Megan enjoys photography, concerts and striving to bake the perfect chocolate chip cookie.

Meghan Courtney, Executive Assistant & Office Manager

Meghan manages the day-to-day for our CEO, and provides assistance to the executive and management team when needed. She started as a film publicist in Los Angeles, but eventually returned to her native Bay Area, where she began working as an EA for Michael at YuMe.

Joey Mucha, Product Marketing Manager

As Product Marketing Manager, Joey will be responsible for representing and positioning SET in the digital video marketplace. He has a strong background in advertising technologies and a penchant for the San Francisco startup scene. Oh by the way, he's a two-time national Skeeball champion.

Arun Balagopalan, Classification Engineer

As a Classification Engineer, Arun is constantly working on algorithms to improve SET's understanding of text and video data. He is a UC Irvine Anteater (Zot!) and has a Masters in Computer Science. Outside of work, Arun enjoys tasteful guitar solos, outdoor sports and walking the city streets at night.

Justin Eckhouse, Senior Director, Product

Justin is a product guy responsible for making SET products that meet customer needs, lead the industry, and are warm and fuzzy. Prior to joining SET he led the emerging platforms team for CBS Interactive. In his spare time you can find Justin at an A's game, hiking or roasting the perfect chicken.