About SET Media
SET was founded by software engineers interested in machine learning and computer vision, the sciences of teaching computers to look at images and understand what they see. We applied this science to online advertising by becoming experts in online video buying, spending several years buying online video for major brands like Microsoft, Sony, and Disney.
We used the hard-won lessons from buying online video (we feel your pain!) to create an entirely new way to classify the content of all addressable online videos. Which means that for the first time ever, you have the ability to know exactly what’s in every online video you buy or sell. So whether you’re a TV buyer, online video buyer, network or publisher, your job gets a lot easier.
Today, we work with advertisers, networks, and publishers around the world and have offices in San Francisco and New York.
SET Media is backed by Crosslink Capital.